Data Mining and Analytics

Computing 30072

Run date: April 17th 2017 - June 16th 2017

data miningdata analytics

You're In Good Company

Joey Resturants
Electronic Arts
Mountain Equipment Coop
Joe Fresh
Plenty of Fish
Four Seasons
Why do it

Project Examples

Working in groups, students will mine data and apply statistical analysis to a business problem you are facing, with an emphasis on marketing. They will use tools such as R, Excel, Python and Tableau.

Project examples include, but are not limited to:

  • Mining social media sites to identify key demographics for marketing campaigns 
  • Analyzing your own customer data to create a profile of the highest-value customers
  • Creating a web page to gather information on consumer behavior for analysis
  • Creating data visualizations from available market research, sales or customer data


Students will provide a 1-3 page document summarizing their findings and analysis. They will also deliver their results as a presentation (virtual or in person).

Skills To Be Demonstrated

data miningstatistics
Competitive Advantage

Competitive Advantage

You'll gain an unparalleled opportunity to evaluate future talent -- learning what they can bring to the table and what skills they have before you hire them to reduce onboarding costs and time.

Brand awareness

Brand Presence

Today's talent are tomorrow's managers, entrepreneurs, decision makers, and consumers of your products -- so capture their attention early on by engaging with them in an authentic way.

Millennial insight

Next Generation Insights

Gain a fresh perspective from top emerging talent by giving Millennials hands-on experience to find value for your organization.

Build Relationships

Build Relationships

Build strong relationships at local schools and with their students to ensure that you hire for cultural fit, while improving your community.


  • Be available for a quick phone call with the instructor to make sure everyone is on the same page.
  • Be available for a 1-hour interview (virtual, phone, or in person) in order to make sure the students fully understand your organization, industry and needs
  • Provide any data the students will require for their analyses
  • Be responsive to periodic emails to answer any questions or concerns that the student(s) may have as they progress
  • Provide a Riipen skill rating on student performance upon completion of the project.
  • Create a free organizational profile on Riipen (if you do not already have one).
  • Complete a 30-second exit survey.
  • Pay a $500.00 participation fee to Riipen if approved by the instructor and successfully matched to students.