New Product/Service Marketing Plan

MKTG 301

Run date: February 21st 2017 - April 22nd 2017


You're In Good Company

Joey Resturants
Electronic Arts
Mountain Equipment Coop
Joe Fresh
Plenty of Fish
Four Seasons
Why do it

Project Examples

A group of students will put together a marketing strategy for a new product or service you are launching, with an emphasis on digital marketing, SEO and social media.

  • Marketing plan for new product launch for a retail store
  • Strategy to differentiate a new lower-priced product from main offering



Students will provide a 10+ page document outlining their recommendations, and deliver a short presentation virtually or in-person.

Skills To Be Demonstrated

social mediaseodigital marketing
Competitive Advantage

Competitive Advantage

You'll gain an unparalleled opportunity to evaluate future talent -- learning what they can bring to the table and what skills they have before you hire them to reduce onboarding costs and time.

Brand awareness

Brand Presence

Today's talent are tomorrow's managers, entrepreneurs, decision makers, and consumers of your products -- so capture their attention early on by engaging with them in an authentic way.

Millennial insight

Next Generation Insights

Gain a fresh perspective from top emerging talent by giving Millennials hands-on experience to find value for your organization.

Build Relationships

Build Relationships

Build strong relationships at local schools and with their students to ensure that you hire for cultural fit, while improving your community.


  • Be available for a quick phone call with the instructor to make sure everyone is on the same page.
  • Have a one hour interview with students to kick off the project
  • Answer periodic emails over the course of the assignment to address student questions
  • Provide a Riipen skill rating on student performance upon completion of the project.
  • Create a free organizational profile on Riipen (if you do not already have one).
  • Complete a 30-second exit survey.
  • Pay a $1000.00 participation fee to Riipen if approved by the instructor and successfully matched to students.