SEO Analysis

MKTG 201

Run date: May 1st 2017 - July 31st 2017

You're In Good Company

Kleenex
Microsoft
Joey Resturants
Car2Go
Electronic Arts
Nespresso
Hootsuite
Mountain Equipment Coop
Joe Fresh
Plenty of Fish
Ruffles
Four Seasons
Why do it

Project Examples

Analyze a company's website and provide recommendations to improve its ranking in major search engines.

Outcomes

Outcomes

5 page report and short presentation

Skills To Be Demonstrated

seodigital marketing
Competitive Advantage

Competitive Advantage

You'll gain an unparalleled opportunity to evaluate future talent -- learning what they can bring to the table and what skills they have before you hire them to reduce onboarding costs and time.

Brand awareness

Brand Presence

Today's talent are tomorrow's managers, entrepreneurs, decision makers, and consumers of your products -- so capture their attention early on by engaging with them in an authentic way.

Millennial insight

Next Generation Insights

Gain a fresh perspective from top emerging talent by giving Millennials hands-on experience to find value for your organization.

Build Relationships

Build Relationships

Build strong relationships at local schools and with their students to ensure that you hire for cultural fit, while improving your community.

Commitments

  • Be available for a quick phone call with the instructor to make sure everyone is on the same page.
  • Test
  • Provide a Riipen skill rating on student performance upon completion of the project.
  • Create a free organizational profile on Riipen (if you do not already have one).
  • Complete a 30-second exit survey.
  • Pay a $250.00 participation fee to Riipen if approved by the instructor and successfully matched to students.