Consumer Behavior Strategies

mktg 307

Run date: February 1st 2017 - May 3rd 2017

consumer behaviour

You're In Good Company

Joey Resturants
Electronic Arts
Mountain Equipment Coop
Joe Fresh
Plenty of Fish
Four Seasons
Why do it

Project Examples

Up to 5 groups of student-consultants will answer the most daunting consumer behaviors that are currently puzzling your marketing team.  They will then create marketing strategies around how you can resolve them in order to increase revenues. Past examples have included, but are not limited to:

  • Why don't my customers shop online on Tuesday afternoons for anything purple?
  • Why does a rainy day in one state increase my customers for that day, while decreasing in another state?


After spending +500 hours working on your consumer behavior puzzles, the student groups will submit a 10-page document that details the reasons behind the behaviors and then marketing strategies to overcome them.

Skills To Be Demonstrated

consumer behavior
Competitive Advantage

Competitive Advantage

You'll gain an unparalleled opportunity to evaluate future talent -- learning what they can bring to the table and what skills they have before you hire them to reduce onboarding costs and time.

Brand awareness

Brand Presence

Today's talent are tomorrow's managers, entrepreneurs, decision makers, and consumers of your products -- so capture their attention early on by engaging with them in an authentic way.

Millennial insight

Next Generation Insights

Gain a fresh perspective from top emerging talent by giving Millennials hands-on experience to find value for your organization.

Build Relationships

Build Relationships

Build strong relationships at local schools and with their students to ensure that you hire for cultural fit, while improving your community.


  • Be available for a quick phone call with the instructor to make sure everyone is on the same page.
  • Be available for a 1-hour interview (virtual, phone, or in person) in order to make sure the students fully understand your organization, industry and needs
  • Be responsive to periodic emails to answer any questions or concerns that the student(s) may have as they progress
  • Provide a Riipen skill rating/evaluation on student performance upon completion of the project
  • Provide a Riipen skill rating on student performance upon completion of the project.
  • Create a free organizational profile on Riipen (if you do not already have one).
  • Complete a 30-second exit survey.
  • Pay a $250.00 participation fee to Riipen if approved by the instructor and successfully matched to students.