Consumer Research Consultancy
HBA 4548 Consumer Insights
January 9th, 2017 - April 3rd, 2017
Ten groups of student-consultants, working over an entire semester, will synthesize information and data, both existing (provided by you) and collected themselves, in order to generate actionable consumer insights relevant to your organization.
consumer insights, consumer research
Creative Brief & Execution
HBA 4431 Advertising
January 25th, 2017 - April 3rd, 2017
A group of student-consultants, acting as advertising account managers, will co-draft a creative brief for your organization and will generate at least 3 creative executions with an analysis and justification for the creative choices they made. They will also outline how their messages work together to provide an integrated marketing message.