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Recent Assignments

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Consumer Research Consultancy...

Ivey Business School
Ivey Business School...

HBA 4548 Consumer Insights...

January 9th, 2017 - April 3rd, 2017

Ten groups of student-consultants, working over an entire semester, will synthesize information and data, both existing (provided by you) and collected themselves, in order to generate actionable consumer insights relevant to your organization.

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Categories

consumer insights, consumer research , + 2 more

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Creative Brief & Execution...

Ivey Business School
Ivey Business School...

HBA 4431 Advertising...

January 25th, 2017 - April 3rd, 2017

A group of student-consultants, acting as advertising account managers, will co-draft a creative brief for your organization and will generate at least 3 creative executions with an analysis and justification for the creative choices they made. They will also outline how their messages work together to provide an integrated marketing message.

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Categories

advertising, + 1 more

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